OUR GROWTH
AND VALUE CREATION MODEL

Our Strengths

THE MICHELIN BRAND

Ranked 8th among the world's 100 most reputable
companies and No. 1 in the automotive industry
2019 GlobalRepTrack survey
Michelin Man, “Icon of the Millennium”
Advertising Week, 2018

ENGAGED EMPLOYEES

127,187 people
120 nationalities
7,023 new hires in 2019
81% engaged
98% trained in 2019

ROBUST
PERFORMANCE

Segment Operating Margin at 12.5%
ROCE at 13.7%
Structural free cash flow
of €1,615M

UNIQUE EXPERTISE

A force for innovation
at the service of
sustainable mobility
125 years of innovation,
247 patents filed in 2019
6,000 researchers spread
over 3 continents
251 R&D partnerships
€687M invested in R&D in 2019
and a global capacity in flexible composite materials

OPTIMIZED RESOURCES
AND IMPACTS

Biosourced and recycled materials
Responsible purchasing
94% of facilities ISO-14001 certified
The 4R strategy
The Long Lasting Performance approach
World leader in energy-efficient
tires and connected tiress

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A GLOBAL FOOTPRINT

126 R&D and production facilities in 28 countries
7,600 dealerships and service centers in 30 countries
A trusted third-party in sustainable mobility:
Movin’On Summit, Movin’On Lab,
Paris Process on Mobility and Climate (PPMC)

🡫 🡫 Employee Relations Model Passion for innovation 5 values of respect Services & Solutions Tires High-tech materials Experiences PROFIT ROCE & SALES PLANET CARBON NEUTRALITY & CIRCULAR ECONOMY PEOPLE FOR & THROUGH Customer satisfaction Customer satisfaction Customer satisfaction OFFERING EVERYONE A BETTER WAY FORWARD NB: the size of the triangles is not representative of sales
Employee Relations Model Passion for innovation 5 values of respect Services & Solutions Tires High-tech materials Experiences PROFIT ROCE & SALES PLANET CARBON NEUTRALITY & CIRCULAR ECONOMY PEOPLE FOR & THROUGH Customer satisfaction Customer satisfaction Customer satisfaction OFFERING EVERYONE A BETTER WAY FORWARD NB: the size of the triangles is not representative of sales.

Our six ambitions

CUSTOMER SATISFACTION

100% of targeted customer groups
reach the intended NPS

EMPLOYEE WELL-BEING
& DEVELOPMENT

85% engagement rate
Health & Safety: TCIR < 2
75% of managers promoted
from within
30% women in management
and supervisory roles

FINANCIAL PERFORMANCE (1)

€1.4bn in structural free cash flow per year
≥ 15% ROCE

PRODUCT AND SERVICE
PERFORMANCE

Improve the overall performance
of our products by 10%
compared with 2010,
while using less raw material
in their production
Save 3 bn liters of fuel,
or 7.3M tonnes of CO2,
by improving our tires’ rolling
resistance
Use 30% renewable or recycled
materials in producing our tires

RESPONSIBLE
MANUFACTURING

Reduce the environmental
footprint of our production
plants by 50% compared
with 2005
Reduce CO2 emissions
in the supply chain by 10%
compared with 2010
Assess our top 400 suppliers
and ensure that 70% are confirmed
as compliant with our standards

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Dedicate 30,000 work days
per year to local communities.
Create 2,000 local jobs
per year with Michelin Development.
Continue to raise road safety
awareness among young drivers.

(1) On March 18, 2020, the Group issued a press release acknowledging that, due to the decline in tire demand and the growing systemic crisis
in the global economy, the Group's 2020 guidance was no longer relevant, without any possibility, at that time, of assessing the potential impact.
As a consequence, the 2020 financial ambitions established in 2013 are no longer relevant (see chapter 5.1.11 of the 2019 URD).

Four areas
of growth

Tires

The technological leader in tires, tracks and conveyor belts, Michelin works closely with manufacturers to bring innovations to every market. Both directly and through its dealership networks, it offers tires and solutions seamlessly aligned with end-user expectations and conditions of use and all delivering the same long-lasting performance.

Mobility experiences

Michelin markets maps, guides, digital services and exclusive solutions that make mobility easier and enable customers to enjoy unforgettable experiences while on the road, which in turn help to embed the MICHELIN brand in their daily lives.

Services & solutions

As the market leader in connected tires and a major partner in digital fleet management, Michelin offers its corporate customers services and solutions that improve their performance, simplify their maintenance, increase asset uptime, enhance their safety performance, reduce their operating costs and attenuate their environmental impact.

High-tech materials

Michelin has built up extraordinary expertise in the design and production of high-tech materials. Already a core factor in the performance of the Group’s tires, this expertise is being actively marketed to other industries and enhanced with targeted acquisitions.

Innovation
& competitiveness

Innovation enables us to differentiate our products and justify their price premium, based on the power of the MICHELIN brand. We are investing and organizing our operations to innovate more efficiently and faster, so that we can offer customers superior, long-lasting performance aligned with the sustainable development aspirations of today’s society.

Discover also

A solid governance