Trends
& challenges

In a changing environment, Michelin mobilizes its technological skills to provide sustainable responses to the challenges of mobility and opening up to new opportunities.

01

SOLID FUNDAMENTALS IN TIRES

Worldwide tire demand is being driven primarily by demographic trends and economic development.

A new geographic order
North America and Europe are now facing competition from Asian countries, particularly China, the world's largest manufacturer of both vehicles and tires.

Specialties: expanding, profitable markets
The markets for tires used in mining, farming, construction, logistics hubs and air transportation are structurally expanding, but confronted with complex challenges in highly demanding environments. These customers are looking for advanced technological solutions to secure and improve their operations.

02

HYDROGEN-POWERED
ELECTRIC
MOBILITY:
A BRIGHT FUTURE

The transportation industry is actively exploring hydrogen’s potential for powering cars, trucks, trains, ships and airplanes.

03

FLEXIBLE
COMPOSITES:
A MARKET WORTH
MORE THAN
$220 BILLION

The flexible composites market, which is expanding by an average 5% a year, comprises numerous niches for creating high value in a broad range of industries, from medical devices to automobiles and aerospace.

04

METAL 3D
PRINTING:
A REVOLUTION
IN MANUFACTURING

The metal 3D printing market is expected to increase from $3.3 billion in 2018 to $11 billion in 2024, with printer sales rising by 20% per year, led by demand from the automotive and aerospace industries.

THE CHANGING FACE
OF MOBILITY

Climate change, the depletion of natural resources, urbanization and the digital revolution are spurring the emergence of new mobility systems, business models and providers.

New standards
The latest safety, emissions and recycling standards increasingly place tighter restrictions on the use of less energy-efficient vehicles. The performance of low rolling resistance tires is becoming business-critical for automakers and trucking companies alike.

Electromobility
The forthcoming ban on internal combustion-powered vehicles in certain countries or cities is spurring faster development of electric powertrains, which need tires with high technology content to optimize their performance.

The digital revolution
Whether connected today or self-driving tomorrow, mobility will be increasingly experienced as a pay-per-use, on-demand service. This trend will encourage the development of specialized fleets and connected tires for managing them better.

Depletion of resources
More than ever, as needs continue to grow in line with the world’s population, we have to get used to doing more and better with fewer resources and lower emissions.

05-min
Michelin's responses Michelin's responses 🡫

The future shape of mobility

Mobility has to be safer, more affordable, more efficient and more environmentally friendly. For Michelin, these demands all represent opportunities to demonstrate the value of its technologies in meeting the expectations of its customers and modern society.

As a pioneer leading the way in responsible, sustainable mobility, we are leveraging our innovation capabilities and engaged employees to drive continuous improvement in mobility.

t&e-new-pneu

THE VISION CONCEPT TIRE:
THE FUTURE OF MOBILITY

Vision is a light, highly robust airless tire made from recycled or bio-sourced materials, whose tread can be recharged on demand using a 3D printer. It is also connected, so that it can warn the driver in the event of a problem. Vision is inspiring our teams across the organization.

OPTING FOR
DURABILITY

To serve its customers and safeguard the environment, Michelin is dedicated to making tires that deliver the same safe, superior performance from the first to the last kilometer. Using tires until they are worn down to the legal minimum tread depth in Europe (1.6 mm) would avoid the unnecessary replacement of 128 million tires per year. In fact, some tires that have worn down to the legal minimum brake just as well as certain new tires, which is why tests on worn tires will be introduced in Europe in 2024.

economie-circulaire
te-heveaculture

DEVELOPING
SUSTAINABLE RUBBER
TREE FARMING

In Indonesia, we are working with Barito Pacific Group to restore more than 88,000 hectares ravaged by deforestation. Part of the land will be planted with rubber trees and the rest will be redeveloped to recreate a natural environment, grow subsistence crops and reintroduce plants native to the region. This project, like the other rubber farming programs being led by the Group or its joint ventures, will help to secure part of our natural rubber.

te-pneu-connecte

BUSINESS SOLUTIONS
DESIGNED AROUND
CONNECTED TIRES

We are making connected tires a “partner in performance” for our corporate customers, enabling them to instantly adjust tire pressure, avoid overheating, check tire safety, improve fuel efficiency, optimize preventive maintenance and improve driver safety on the road.

WORKING WITH
AUTOMAKERS TO MEET
THE CHALLENGE OF
ZERO EMISSIONS

As the world’s benchmark manufacturer of energy efficient, low rolling resistance tires, we are helping to avoid the release of 7 million tonnes of CO2 per year. We are also working with automakers to develop tires that improve the range of electric vehicles, while supporting the deployment of hydrogen mobility solutions with fuel cells engineered for cars, vans and trucks.

te-securite-routiere

MAKING
ROADS SAFER

Michelin is working directly, through its employees and its corporate foundation, to improve road safety in all its host communities.

GETTING EVERYONE
ENGAGED IN SUSTAINABLE
MOBILITY

Held in Montreal in 2019, Canada, the Movin’On by Michelin worldwide sustainable mobility summit brought together more than 5,000 participants in a shared commitment to transforming ambition into action to make mobility more innovative and sustainable.

Discover also

A global
footprint

Our
history